Thursday, May 03, 2007

The $4,000 House







I once had a chance to buy a house for $4,000. That's right, one four, one comma, and three zeros. Granted, it was last century (scary thought) and about 25 years ago. The town was Slippery Rock, Pennslyvania and was (is, I admit) also home to my alma mater. Yes, I somehow managed to accumulate a couple hundred hours of college credits and a degree or two from Slippery Rock State College and yes again, such a monikered place does in fact, exist. And finally, in summary of this seemingly unending paragraph down Long Term Memory Lane (or what's left of it from that era), it's probably the main reason you are reading this article here and not in The New Yorker, Atlantic Monthly or any of the assorted 'top shelf ' publications that barely allow writers like me (with degrees from such places) a subscription on credit much less a by-line in the actual magazine.

The rent was $80 a month, the landlord, Charlie--a fall down, snowstorm drunk of Bukowskian proportions, and the setting...well lest I digress too deeply, it was a rock quarry college town in the late 1970's--early 80's fog of my graduate school years. Three miles or so outside of this Western Pennslyvania burgh of mid-to-higher education rested a two-lane stone and concrete bridge and a hundred yards or so below that was nestled, along a rocky and muddy winding descent of rutted roadway, a delapidating park-like community of 1930's circa resort cottages and rusting trailer homes on the banks of the Slippery Rock Creek. Once home to a grand summer pavilion with a painted pony carousel (on display at the Smithsonian for many years in its later life), roller rink, and Olympic sized pool with exhibition style diving platforms, Rock Falls, as it was aptly named, had long since lost its appeal for summer resorters and was all but left for the squatters.

Twenty years past it's heyday, The Falls was now 'home' to a year-round but transient collection of 1960's leftovers; Liberal Arts graduate students, admonished or expelled college professors, twenty or so wandering black dogs from the same lineal extraction, and a bearded and ponytailed platoon of Vietnam Veterans grazing on the GI Bill. Throw a handful of tattoo-branded 'Old Ladies' (biker chicks whose 'Old Men' were either on the lam or in the 'joint' with no actual motorcycles anywhere to be found), the occasional even smaller town runaway, and garden variety of trailer park drunks-- throw them all into the mix and you have before you, the afore mentioned neighborhood of the $4,000 house I once had the chance to buy.




My National Direct Student Loan for $4,500 had just arrived in the Financial Aid Office when the idea was first proposed to me by Charlie B. (He kept his AA designation although he had long since drifted from the pack, as it were). I was the only person with 'real money' in a two mile radius. The check, intended for living expenses, was earmarked to get me through my last semester of graduate school. Charlie B. had a better plan in mind.

He owned two cottages outright and grossed $240 a month in rents from his waterlogged purple corner of the Butler County Monopoly Board. I paid $80, my housemate paid $80, Charlie's housemate paid $80 and Charlie himself, lived for free. We as tenants, were permitted to keep any 'sublet rents' i.e. sofa sleepers ($40 a month), sleeping bags on the living room floor ($30 a month), and outside hammock sleepers ($15 a month in fair climate months). We were also to supply all alcoholic beverages for both houses and Heaven forbid, we ever ran low or actual God forbid, out. And thinking back, the houses themselves were barely habitable with no perc, dried-up water wells and overflowing septic tanks. We showered (most of us anyway) on campus in the Field House. Still, the rent was cheap and the property 'cash flowed' if paid off in full. My first student loan re-payment wouldn't be due for at least 18 months, he reminded me. My landlord might have been a lush but he could count other people's money with the best of them.


Charlie had been on 30 day roar when he came busting into my bedroom with his property deed in one hand and a bottle of Yukon Jack in the other. Again...Bukowskian proportions, I kid you not. He had done the math. With future rents and 'sublets,' I'd recoup my investment in less than three years while living free and clear myself. When I asked about fire insurance he thought for a second then replied, "You don't pay anything for that. No one will insure down here anyway so you make money there, too. You see...maintenance free..."

Maintenance free. $4,000. Renters. Sublettors. Oh, and $500 left over..."for liquor," he suggested. "We'll throw a shindig." He did a little jig jabbing the folded document about my head and thin air like a drunken shadow boxer. I felt like I was being pressured into signing over my last educational stipend. We drank from the bottle. And the pressure was soon on an equal plane with any time share pitch I've experienced since. Even the Mexican cab driver who shanghaied my wife and me to the Mayan Palace in Cabo had nothing on Charlie B. with a snortful of Yukon. I finally agreed, in principle, to think about it while he slept off his bender. Three days later he was back.

"I bought a car instead," I told him. "A 1972 Buick Riviera." This was 1981 so needless to say, it was a junker and perfect for the daily trip up and down the rutted road out of The Falls to get to town and back. I later figured each trip took $10 of value off my vehicle and in a matter of months I would have probably done better with the house deal but such is life and its lessons learned.

I gave him a case of Guiness Stout to make peace and an envelope with $200--two months rent plus my end of the 'sublet' for the current month. He looked like he was going to cry, then hit me, then hug me, then he left and never brought it up again. Honestly, I think he forgot the whole conversation and was just pleased with the booze and by the end of the semester I was gone forever anyway, never to return...

Except twice. Once, fifteen years later I decided to drop by The Falls to see who might still be around. Charlie was long gone, too and my BMW, up to its wheelwells in mud and rocks, had to be towed out of the park. Great, great, great grand descendants of black dogs circled me like a trapped animal, almost sensing I was out of place there with my Fortune 100 job and failed German technology. The house was still standing. A squatter from the next door cottage told me he heard that 'Charlie B.', a rural legend by now, lost both places in a poker game when he was drunk. Not sure how much faith I put in squatters but it made sense to me. Bukowski himself hadn't done much better if you think about it. And if you don't know who he is then you've read and drank way too little in your lifetime. Think Mickey Rourke in Barfly.

Five years later, passing through that part of the state on a business trip, I took the exit ramp off I-79 north on a whim, and returned once more--this time in an SUV. Dogs were there. House was gone. Burnt to the ground (not for the insurance, to be sure). I did the math. Even without the 'sublet' dough, over the years it would have probably been an okay 'buy and hold' seeing that soon after, I abandoned the Riviera on a Pittsburgh bridge when the front left wheel fell off. The $10 depreciation schedule had finally taken its final toll and expired in the middle of rush hour traffic. And while Charlie B. may not have been much of a landlord or an actuary, or even a poker player, he was a pretty damn hard closer and if nothing else, had found a way to collect rent and drink for free.

Geno Petro

Thursday, April 26, 2007

The 'Hybrid Realtor'...(revisited)


I wrote this in a snowstorm late last December and posted it just before my wife and I vacationed in Cabo so to be honest, I'm not sure it got read by anybody. My statcounter only showed a dozen or so viewers for that entire week so now that readership has soared, I'm re-posting the piece. Four months later and deep into the heart of the Spring Real Estate market in Chicago, it's as pertinent and timely as ever.

There has been a lot of discussion lately in our Brokerage about the evolution of the Real Estate Agent in Chicago (or across the nation for that matter)..ie...The Hybrid Realtor. Eric Rojas alluded to this in a previous post and I'm pretty sure our Broker/Owner Joe Pinto came up with the monicker during one of his many sleepless nights planning the future. Our agency is as much 'think tank' as it is Real Estate sales I believe, and this is one of the great freedoms associated with working in a boutique environment

My first experience with the traditional Real Estate process was on an out-of-state 'house hunting trip' in 1984 when I submitted an offer on a Baltimore rowhome for $84,000. I called the listing agent out of the Sunday paper and she agreed to meet me that afternoon at the property. She was a 'veteran' Realtor to be sure, and as she pulled up in her big fat Cadillac, dressed for church, fifteen minutes late and talking a mile a minute, I knew at once that I had already lost any little control I might ever have over the entire situation.

An hour later, trapped in her office (she insisted we take her car) I signed a full price contract. Less than 24 hours later I participated in my second and third Real Estate experiences--killing a deal (I'm certain the Realtor had a mini-stroke before my eyes) and then promptly submitting an offer on a similar rowhome in the same neighborhood for $10,000 less from a F.S.B.O. down the street. I ultimately backed out of that deal, as well---and it really goes without saying but I'll say it anyway; there were more than a handful of people that were hating me pretty badly by the end of that weekend, including my wife at the time and even myself on several different levels.

The thing is, the Realtor wouldn't let me look through her MLS book. I "wasn't allowed to," she scolded, clutching it tightly to her chest as if it were a purse and we were walking through an unlit alley. It's very funny now as I think back on the whole scenario. I was attempting to make the biggest purchase of my life from someone I hated, who apparently thought little of me as well and didn't even represent me. And then I took my newly found negotiating knowledge immediately into another deal where no one was represented and it ended just as poorly, if not worse because the second guy didn't want to give me my earnest money check back.

I subconsiously blocked out the next seven years of my life I believe, so I'm not really sure how it all even ended except to say I did wind up buying and selling from an array of Realtors over the next 15 years until 'Corporate America' quit transferring me around the country and abandoned me in Chicago where I'm presently enjoying the best years of my life.

My point being, I learned exactly how I didn't want to be perceived as a Realtor. I've met a lot of them. Almost all of them are what my Broker would refer to as traditional agents. Traditional agents are fine...I just don't want to be one. They tend to approach the business the way it was shown to them and it's...well, traditional--mailers, reliance on print advertising and assistants, an unhealthy dependance on referrals, magnets at Christmas, a lot of 'in the box' sales talk, etc. I am fortunate to have entered the business at the same time Technology entered the business. So let me make a short list about how I view myself and aspire to be, a Hybrid Realtor. And again, this is just my take on the subject.

*I traded my big fat S500 Benz for a Mini-Cooper after it literally cost me $100 to fill the tank with fuel. (I't's the coolest car {the Mini} I've ever owned and I've pretty much owned them all). My wife, being the great supporter that she is, promptly traded her Jag convertible for an X3 BMW SAV a week later. The Jag was a hog as well.

*I cancelled my Brooks Brothers credit card as there is nothing in the store that suits my fancy these days and while I still dress daily for work. think Italian--sans neckwear.

*If I were informed tomorrow that I could never spend another cent on print advertising or 'mailers' I'd probably just smile.

*If my connection to the internet gets interrupted, my PDA crashes, or my GPS navigation goes screwy in the suburbs, I immediately lose my mind---just kidding about the suburbs because I never go there although I hear it's quite nice.

*I strive to have 80% of my business come from people I do not know and have never met because everyone I do know is either a Realtor, or becoming a Realtor, or dating/marrying into a family where someone (other than me) is a Realtor. Several of my past clients have even become Realtors. In other words, the future for me does not lie solely in referral business even though I still receive them on a monthly basis.

*I do not need a personal assistant because the 'back-end' of our website is so powerful and advanced (in conjunction with my handheld devices and real time virtual access), it serves as my assistant.

*No more clunky 'sales talk' or catch phrases will pass through these lips (not that they ever much did): "I want to earn your business," "Unbe-liev-able" and all those other Real Estate 101 sayings that went out with the 'double windsor.' The consumer is over all that gab. (besides, its so un-hybrid!)

Because of my Blog and Web Page I'm open 24 hours a day, every day of the year, every remaining year of my life.

And finally, I realize that the general public has as much access to the Real Estate world as they care to have. I do not need to 'clutch' my knowledge like a purse in a dark alley. (And yes, my sister bought me a 'man purse' and what of it? Anyway, it's not the purse but what's on the inside that counts!) 'Transparency' is the way of the future. It's a wave I choose to embrace. It's a wave only The Hybrid Realtor will be able to ride, the way I see it.


image by science.uwaterloo

Geno Petro

Tuesday, April 24, 2007

Needs and Wants, My Love...


Okay. This is a mouthful but I'm going to try and spit it out. It's a concept my Managing Broker Joe Pinto, refers to on occasion and in recent weeks, has played out more and more in my own daily routine of showing property in Chicago. The crux of the idea has to do with 'needs' vs. 'wants' in the present Real Estate market. The 'My Love' part, while fairly irrelevant from a Brokerage perspective, is the rational 'icing on the cupcake' from the Buyer's point of view. It's not all spreadsheets and basis points, you know. It's about balance in the marketplace.

Eventually, an overwhelming need to purchase a home just takes over, regardless of the market climate. Example: If I come home tonight and my wife informs me we are having triplets then guess what---I'm going to kick the bejezus out of the father. Ha ha. But really....we'd seriously be looking for a bigger place. Regardless of interest rates, regardless of 'bubbles,' irrespective of whether it's a Buyer's market, Seller's market, rain, sleet, snow, yadda-yadda, onomatopoeia...or whatever...we are sooo moving. And when we find the perfect place, even if I'm not being stabbed to death in a brutal negotiation by the Seller and the Listing Agent, we're paying the price. It's a need thing. Oh yeah, we're going to love it too. All five of us-- Then on holidays there are her parents and my parents; plus her son and his girlfriend; and my daughter and ...Wait!... I think I may have to move anyway.

By the same token, if the Witness Protection Program sends a Western Union saying I have to move to Fargo, North Dakota (also a Ha ha) by Tuesday then guess what again? When the Government calls...we run. Condo For Sale On Wolcott. Priced For Quick Sale. Dog and Cat Included. Best Offer Over Maximum Pain Level Accepted. Jimmy H is buried at...("I'm spilling my guts here to make this deal work....Would you care for a cool beverage? May I take back a second mortgage for you? ...There's a trap door in the basement and plenty of cash in the freezer...")

And again, again. It's a need thing. Want isn't part of this particular picture either. Want is a lesser force of Nature in Real Estate. It's an after dinner drink, that unnecessary 'must have' handbag in the Prada window. It's the Harley I never get. Need is the triplets I don't want but have to deal with.

Where I have seen a lot of want in the past year or so has been with Sellers with no sense of urgency or need to move in the first place. A lot of overpriced Listings on the market. A lot of 'testing' the price points to "see what happens." A lot of inventory. A lot of want. Not a lot of Buyers. But as my Broker is quick to add, "The demand for housing doesn't go away. It just gets pent up." And of course, I concur.

The way I see it, one may be able to squeeze an extra year out of a beat up Bimmer or 'pass' on a new pair of Ferragamos for one more season but eventually 'need,' ('want's' bigger brother and a greater force of Nature), is going to step in and take over the situation. Then, in due time, a funny turn of events begins to occur.

Some of the inventory, the best of the best, gets scooped up quickly. Another portion falls off the market permanently as people stay put. ('Test' results are in. No 'social promotion' this year for the house with the bad kitchen and beat to hell bathrooms.) Buyers jockey for the next 'best in show' Condo, and Multiple Offers become more commonplace. Property starts selling with quicker Market Time and people start surfing the Real Estate websites at work and attending Open Houses on Sundays and Saturdays. The inventory 'back-up' calves like a glacier so life can move forward as the housing cycle regains its momentum until the next global housing cooling scare. The circle will not be unbroken and when it does, there's an Inspection credit at Closing for the Buyer.

Need and Want I submit to you dear readers, form this elliptical cycle of Housing. It will most always be this way in a free enterprise system, I believe. Need is the dinner, the meat and 'taters. Want is the dessert, the creme de la creme brulee. And Love....love is never having to say "I lost you... in a multiple offer."

Geno Petro

Friday, April 13, 2007

We Don't Need More Dots...


"We don't need more dots..." I hear the red-faced, stock picking pundit scream into the CNBC camera as I glance up from my laptop. Late afternoon cable TV is how I home school myself on these occasional slow days in the Chicago Real Estate bubble, correction, vacuum, surge or whatever they're calling it this week in the media.

"Booyah!" counters the caller from Delaware.

"And a great big 'Booyah' to you, my friend."

Booyah
. What a stupid word. Wikipedia defines it as a catch phrase of 'accomplishment' coined by ESPN personality Stuart Scott, but the only person I've ever heard say it is the vein popping bald guy in rolled up shirt sleeves I'm watching now, pacing around a studio sound stage of cow-bells, flat screen monitors, and bull horns. Him and of course, all his booyahnic buds.

Today, 'BooYah' is dressed like a Scotsman--tam, kilt, et al. Someone blows a bagpipe off-camera as the next caller inquires about a small cap 'Dog' (bad stock, apparently) with fleas (too many troubles to mention). BooYah starts pounding his desk with a rubber golf club..."Bad dog, bad dog..." More bagpipe then a commercial break for Cialis--the one with the 4 hour warning. Double...no, quadruple booyah.

I glance back down at my own monitor and peck a few more keys before hitting Save and starting a new Word Doc.... "Things I say. "

I make a quick list of my own favorite sayings--phrases I'd like to think I'm known for, whether self-composed or simple perpetrations of things I've heard in passing and improved upon--sayings I've lent my own voice to or, twisted around to make my own. And since I'm big on analogies, metaphors and such (requires less communication skills than making the actual point), I often weave these verbal delectations into my Real Estate conversation when discussing a property. So in no particular order, with appropriate annotations and due credit following, I submit to you:

"Start with supermodel, and work backwards." (On showing the best property first but can really apply to anything if you think about it.)
CREDIT: Half mine, half someone elses.

"No matter how beautiful she is, there's somebody somewhere... who's sick of her." (On questioning why such a lovely home is up for sale, among other more trivial observations I've noticed on the E! Channel.)
CREDIT: Someone else.

"A third are coming, a third are going, a third are making up their minds." (On why there is such a lack of Agent/Broker loyalty in the Real Estate business i.e....Agency 'ship jumping,' so to speak.)
CREDIT: Some Recruiter I used to know.

"You can recruit yourself out of any situation." (On re-building a floundering Real Estate Brokerage i.e.... Sending higher commission split 'life rafts' for those who already jumped or are considering treason.)
CREDIT: The Recruiter who took the other Recruiter's place.

"Everyone thinks their baby is the most beautiful child on Earth...and their house is worth more than it is." (Speaks for itself, really.)
CREDIT: Me. I said it first.

"Life is short. You're dead for a long time." (On just 'going for it.')
CREDIT: An annonymous Madison Avenue copywriter and I think perhaps, God originally.

"Don't push the Publish button after midnight." (On Blogging and trying to be funny at the end of a long day in the Chicago Real Estate business.)
CREDIT: My wife.

And finally...the newest addition to my lexicon of Genoisms....

"We don't need more dots...we need to connect the ones we already have!" (On most anything, anywhere, anytime these days...in my opinion.)
CREDIT: BooYah... and the boys.


Geno Petro



Wednesday, April 11, 2007

2323 W Montrose...SOLD IN 21 DAYS

It lives like a Single Family House. This Fitsgerald designed Duplex sits directly across from Welles Park in Chicago's Lincoln Square neighborhood. Original blueprints allowed for a 4 bedroom layout but the current owners opted instead, for a massive family room on the lower level. Beautifully appointed, this 2600 square foot Condo shows like a model---no...a supermodel!
Notice the all brick exterior accented with limestone and the west facing wall of windows that flood the unit with afternoon light. Chef's stainless steel kitchen appliances, maple cabinets and thick granite make entertaining a joy and preperation convenient. Look out the glass sliders to Welles Park or step out onto the balcony for a nightcap.
Offered at $574,900 this three bedroom, three full bath luxury Condo gives you space to live and room to grow. Of course, garage parking is included. Just steps to the restaurants and shops of Lincoln Square, the Chicago River, the Brown Line and Welles Park, 2323 W. Montrose is one to place atop your list on Open House Day---which, by the way, is this coming Sunday, April 15th from 1-4PM.... Or call Geno anytime for a private showing: 773-975-2130



*Click here for the Virtual Tour *


Geno Petro



Monday, April 02, 2007

Things You Don't Forget


The other morning during my daily walking (dragging) of the hound we noticed a new development on our block. It first caught the eye of my pooch as he put on the air brakes nearly yanking my arm from its socket. It wasn't so much a development really, but more of a twist--an evolutional 'baby step' for the neighborhood; a precursor of events to follow as residential life in the city plays out its hand--foreshadowing, at the very least.

While we technically live on the geograhic cusp of Lincoln Park and West Lakeview on Chicago's North Side, a new multicolored banner hanging from the lamp post (as they typically do) at the corner of Wolcott and Diversey has now declared our tiny annex of the city, Hamlin Park Neighbors. Some rogue neighborhood committee must have assembled its own group of condo-owning infidels while my wife and I were vacationing and captured the four block area through some back street ad hoc maneuvering our great city is so famous for. Last I looked, the Hamlin Park contingent had set up camp just south of Wellington but lacked the residential manpower to forge across Diversey. But this is just background music with perhaps, a few Aldermanic overtones.

The real story here is what first caught the eye of my dog on that brisk morning. It wasn't the hanging banner at all but rather, what we both witnessed coming toward us down the sidewalk. The banner itself was merely symbolism.

A young boy, maybe four or five years old, clad in helmet, elbow pads, knee pads, safety gloves, goggles and protective mouthpiece---patient 30-something father to his side with hand on shoulder--came weaving toward us on his virgin bicycle flight-- sans training wheels. Again, last time I looked, his mother was pregnant--with him. We both watched on.

I thought back 45 years to my own inaugural two wheeled mission, my own father's hand on my shoulder, with Salem in mouth and hint of Mennens aftershave lingering in the August air, guiding me with patience (yeah right) along. I think I was barefoot with no shirt in swimming trunks. It was my fifth birthday. Thinking back as I looked down at my attentive companion, that was many dogs ago.

What hasn't changed and what my point here really is---is...its 'five years and you're out' when you live in the city. The next steps for this young family down the block (mom is pregnant again) and I'm sure they already know some of this, is the For Sale By Owner sign on the black iron fence, followed in short order by the sign of my Brokerage most likely, then off to Lake Forest or Wilmette or some other bucolic Northern Chicago suburb for the next 15 or 20 years in a series of Center-Entry Colonials, before venturing back for the final city swing until finally, permanent retirement in a deep Southern state.

When one first witnesses the heavily armored five year old, father to the side, attempting to navigate the narrow sidewalks of Chicago on a mini mountain bike, one just knows a North Shore cul-de-sac with a more equitable (school district) tax basis is the next destination. Even my dog Elvis, with his two or three track mind, has an inkling that change is near for these young Hamlin Park Neighbors. Thinking back, I too lived in a fresh new house and attended a different, better school district by the time second grade rolled around. The main difference is my parents didn't vote to change the name of the neighborhood before they left.

image by all poster

Geno Petro

Sunday, March 25, 2007

Allow Me To Retort...

  1. This is really not a 'retort' per se but rather, my personal response to some provocative questions posed by a young couple who frequent this Blog from time to time. (And the above title sounded a little more intriguing to me than simply, Answers To Real Estate Questions blah, blah, blah. ) It is worth mentioning too, that these readers also have a Blog chronicling their own attempt to sell a property that you can find by clicking on the Haloscan section in my sidebar. Their following questions address my two most recent 'Multiple Offer' postings--in short, the Buy Side and Sell Side of the 'Big M.O.'

    Q. From a buyer's standpoint, how do you "really" know that another offer is on the table? I mean, do agents sometimes use this (whether legal or illegal) to get the buyer closer to the seller's asking price (or over)?

    A. This is where your Buyers Agent needs to have a well trained snout. I can usually smell a fake M.O. a Chicago city block away but yes, Agents sometimes do fake an M.O. I just believe that the skill set is so advanced to pull this off successfully that one might just as well use these talents to do the deal correctly. And this includes a 'Correct Pricing' discussiion with the Seller at the initial Listing appointment.

    Q. How does a buyer make sure that there is really another offer or if it is simply a tactic to drive up the price?

    A. I'm not sure how a Buyer can make sure but as a Buyers Agent, I have a small aresenal of multi-tiered questions I ask the Listing Agent in rather rapid fire fashion. (For me to proceed and reveal my 'weapons' an Exclusive Buyers Rep Agreement needs to be signed now!) One good way though, is not to change your offer at all during the second 'go round' of the M.O. If you don't get the property then you'll definitely know.

    Q. From a seller's perspective, I've heard agents say, "Sometimes the first offer is the best offer.."

    A. A Real Estate cliche, to be sure. But if a house is on the market 247 days before the first offer comes then guess what...? It is the best offer, end of story. Any offer under 30 days should be considered a gift and handled with care. I believe that "for every offer there is an equal and opposite re-offer" so the 'Counter-Offer,' a subject for a future post, is almost always in order in cases other than the M.O. Coming back with your Highest and Best in an M.O. is not a counter offer but rather, a repsonse to a 'No Counter' as the Sellers's position hasn't changed at all.

    Q. What should a seller encompass during a M.O. to determine the right decision? Is it price, earnest money, etc? I've heard stories about sellers choosing an offer based on price and then the buyer pulls out within the five day period and thus the seller's start from square one. What are your thoughts on this?

    A. Who's the Boss?....The Situation. The Situation is always the Boss. Having said that, Price, Earnest Money and Close Date rule in a Multiple Offer. Make sure your offer Price is right and the terms are tight. Keep Contingencies to a bare minimum without seriously jeopordizing your Earnest Money. Know your financial limits but just as importantly, know what you're prepared to live with if you lose out on the deal. Multiple Offers often times go 2-3% above List Price. This answer is obviously intended for the Buyer but I think you can gain some insight as well from a Sellers vantage point. As far as the second part of this question; when a deal starts to go sideways during the Attorney Review Period make sure your legal representation has a few teeth in their mouth. The sharper the better.

    polygraph photo by police-test

    Geno Petro

Friday, March 23, 2007

In The Catbird's Seat (...on the Sell Side)


I look at the Multiple Offer as being a home team advantage for the Seller in any Real Estate transaction. And it's because of this 'advantage' that the Listing Agent is not only obligated to lend expert advice to his client but obliged to set forth some negotiation ground rules to the other parties involved--i.e. the multiple Buyers making the offers. It's tricky enough when one or more of the parties do not have Buy Side representation but what happens when one of the offers is from the Listing Agent himself--placing him in a Dual Agency situation and a Multiple Offer? (ironically, most of my 'M.O's' have involved female Agents but allow me to use the masculine he/him/his throughout the rest of this post. I'm having a difficult enough time keeping each paragraph in the correct tense!)

Read on as I lay out for you some basic (written and unwritten/spoken and unspoken) 'rules' of the game. If there is ever a time for a Realtor to stay 'on the beam' and 'inside the box' it is when the 'Big M.O.' comes into play. (see my previous post)

Rule 1. The Listing Agent Represents The Seller and while obligated to lend advice to his client, he must ultimately conduct the negotiation as 'he is instructed to,' within the Realtor Code of Ethics and of course, the Law. (Yes, someone could end up in court if dirty doggery comes into play). And do remember, sometimes the Agent is just the 'messenger.'

Rule 2. The Listing Agent Must Let All Parties Know How He Will Be Conducting The Negotiation. Communicate the rules and most importantly, follow them. If everyone is getting a second 'go round' to re-group and re-submit a Highest and Best offer, then be true to your word as a Listing Agent. If for any reason another round is necessary then be fair and above board to all parties involved.

Rule 3. Do Not 'Counter Offer' Anyone. The advantage of being in this M.O. situation (on the List Side) in the first place is you are the only party who knows the details of all the deals. I believe it's best to keep it simple and let everyone come back with their Best. I'll usually advise everyone involved that a third and final round may be necessary and I communicate this as soon as I know for sure that more than one party is making an offer. If negotiation has already begun with one party and in the midst of counter-offering another deal comes in, and if the Seller hasn't accepted and Signed the first contract, then its back to square one. The last counter-offer is generally taken 'off the table' and the 'Highest and Best' rules come into play. If you aren't familiar with what I'm referring to, then read this paragraph again. Everybody hates it when this happens but its the Seller who's in control of the deal at this point.

Rule 4. The Listing Agent Should Be Forthcoming If He Also Represents One Of The Buyers. Dual Agency is an acceptable practice in the state of Illinois but must be followed to the letter of the law. If not, double dirty doggery is sure to follow. Just imagine if one of the deals in the paragraph above belonged to another Buyer of the Listing Agent. Let's just leave that tricky adjunct for another days writing.

Rule 5. Be Timely. None of the parties should be dragging their heels if they are truly serious about getting the deal done. Again, the List side should convey an approximate time when their final decision will be made and the accepted contract 'signed off ' on. Any offer that comes in after a signed contract must be considered a 'Back-Up Offer' only and subsequently dealt with by the Seller's attorney. Oh...and by the way; an offer is in writing. And Signed. And generally with 'Consideration' ($$$ in the form of an initial earnest money check made payable to the Listing Office)

Rule 6. No Contingencies Please. If you are unsure what this means then you definitely aren't 'as smart as a 5th Grader...' And I mean that in the nicest of ways. Pour yourself a glass of wine and go to my Archives.

Rule 7. Don't Grab With Both Hands. Think back to high school English class and the short story, In the Catbird's Seat. The Seller is always in the 'catbird's seat' when a multiple offer comes into play. Be grateful. It's your best chance of getting full price and possibly more. Just don't get greedy and blow the deal up when you are enjoying the 'home team advantage. Remember, in the catbird seat or not...the property still has to appraise.

image by vinylpulse

Geno Petro

Saturday, March 17, 2007

The Big M.O. (...on the Buy Side)

No, I don't mean Modus Operandi although I do sometimes wonder what makes certain people (mostly Realtors) tick. What I am referring to is the other M.O.--the acme of all residential real estate negotiation scenarios; one of a handful of situations in the constantly fluctuating Buy/Sell world of Property where someone will definitely lose if all parties play it out to the end; the number one 'case in point' I'll always make for securing experienced Buy side representation. I'm talking about the...Multiple Offer i.e... Two Buyers + One Property= One Winner + One Loser---perhaps.

And I see this occuring just as much now in a relative Buyers market, (high inventory to Buyer ratio) as it was in a so-called Sellers market, (low inventory to Buyer ratio) a few years back. The best examples in each price point bracket will always be first in line to get Offers. And when more than one party presents an Offer at the same time, the highest level of expertise is required on the Buy side of the deal. My next post will address the List side of the M.O. which can be equally as nerve racking for the Seller.

"Two people are in love with me...what to do?" Seller.

"Marry the one with the most money," Seller's Agent.

Whenever there is a large surplus of inventory like we are experiencing presently--a Market flush with Condominiums, Single Family Houses, Multi-Units or just good old vacant Land--there are many fine Properties from which to choose. And it's always the best of the best Properties that generate the most 'buzz' and end up with more than one contract on the fax machine at the end of the day.

The following pointers are therefore in order:

First, and foremost...have Realtor representation. Even the least experienced Agent in our office negotiated more transactions so far this year than most Buyers have experienced in their lifetime. And a 'top producer' (10-20+ million dollar annual volume) has the ability and savvy to structure an initial offer in ways you might never imagine on your own. And contrary to my short romantic dialogue above, it is not always just about Price--Close dates, Contingencies (of which there are many that can kill a deal instantly), Tax Pro-ration and Stamp 'language,' Closing Cost Credits and Buy-Back Clauses (New Construction), Addendums, PITI clauses, Inclusions, Exclusions.... all come into play.

Next, have a pre-plan. I always let my Clients know about the possibility of an M.O. before we submit an Offer. I explain that the majority of the time, going to 'Full Price' might still only give us a 50/50 chance at getting the property depending on how the Sell side is handling the negotiation of the Offers.

"How much do we love this Condo?" are words I've uttered many times in my career.

Be able to work the Sell side of the Offer. I'm not going into detail about this here but trust me, the real professionals can get enough 'scoop' to obtain a 'house advantage' (pun intended) in most M.O. deals. At the very least, we know which questions to ask about the 'ground rules' set by the other side and how to keep them to their word if things start to go sideways. I always research the Closed history of the Listing Agents to check out their List Price/Closed Price ratios. Then I always ask who the other Agents are involved in the M.O. and research their Closing history as well.

Be able to advise when its time to bow out and 'get back in the car.' I don't win every Multiple Office because there are occasions when it's best to just stop and let the other party pay too much. Other times the Seller just 'likes' the other deal better, all things equal, and you lose out anyway. People are funny. 'Funny how?' Don't get me started. But as we approach the 'tipping point' of any deal in which more than two parties are involved, I'll always pose the following question to my Buyers...

"How would you feel if you left this deal then found out later that the other party got the Property at a price you would have paid?" The answer to this question has a lot to do with how we proceed in the negotiation.

There are several strategies when it comes to negotiating a Multiple Offer and your Buy side representative needs to be well versed in all of them. Quick response time and the ability to 'appraise' the value of any given Property are but two of the qualities you must require of your Realtor. And equally as vital is his (my) ability to know when its right to just 'go for it' and get the deal done or...to simply walk away and let the other guy 'win' that one. It is a Buyers arena, after all these days. So if you're going to jump into the Chicago Real Estate game, you have to be prepared for the big M.O. when it comes into play.

photo by velocitypress

Geno Petro

Thursday, March 08, 2007

I'm The Guy In The Blue Shirt

There was a time in the not so distant past when almost everyone I knew on a personal level was either already a Realtor, studying to be a Realtor, or thinking of becoming a Realtor--either that or a Mortgage Broker, our Siamese twin back in those white hot Housing days of Post-Y2K. (Remember that whole angst ridden countdown of months, weeks, days, hours, minutes, seconds...) Then poof! Either nothing happened or I'm just like that Bruce Willis character in The Sixth Sense who doesn't know he's a dead man yet.

The country was 'abuzz on both Coasts, the Midwest and most places in between, with land speculation opportunities, negative amortization mortgages, and 'buy to flip' property deals. Many of us, Realtors and MBs alike, entered the industry in droves from other diminishing career paths. And if selling real estate was hot back in the day, originating real estate 'paper' was smoking.

LIBOR, (the volatile index for much of today's rapidly deteriorating ARM paper), was actually a vanity license plate on one Mortgage Broker's Bentley. The black and platinum handmade beast seemed to be perennially parked in front of the same fashionable Chicago Gold Coast neighborhood bistro six evenings a week and twice on Sundays. The lending business was apparently so brisk and forthcoming that it required toasting and celebration every day including the Sabbath. Again, this was not too long ago. Rumor had it the MB was a dot.com guy in a former life who grabbed as many handfuls of zeros as he could before jumping the internet ship and swimming to shore where the word on the street was... landlubber Realtors were 'flipping condos like hotcakes' in Chitown. The news this week of New Century Bank's dilemma has made us all (in real estate related fields) take note and do a moral or at the very least, ethical inventory of sorts.

For half of the 1980's and the better part of the 1990's I tried to do my own thing in Corporate America but the number of zeros in the YTD box of my direct deposit statement could be counted on one hand (if you didn't count the thumb). I'll always remember my first big corporate function when a Regional Sales Vice President took me aside, tugged on the lapel of my double-breasted suit and whispered in my ear, "Nice suit...but you have 3 too many buttons." Strike One...'not conservative enough for an upper management career in financial services.'

Time would inevitably reveal the fact that, while my 'leadership' skills were commendable on a sales management level, my 'followship' skills were weak at best on any level. Case in point was the 1995 Middle Management Regional Group Photo Session where Brooks Brothers gray suits, pinpoint white buttondowns, and red/navy rep neckwear were, by orders of a 3-part memo from the RSVP, the suggested (required) uniforms for the shoot. I wore a periwinkle blue two-tone shirt with a Jerry Garcia Collection tie and had just shaved my head on a whim. Strike Two...'may have a learning disability.'

A couple of 'brush back' pitches later I was still at bat as it were, but looking for a new Region to play out my contract. Strike Three came so hard and fast that all I can say about it is... it sounded low and away. And come to find out, arguing called strikes can only get you ejected. At age 40 my career options were quickly reduced to mortgage banking, real estate sales or a lateral move in the financial services industry. I think I went with real estate for two reasons---first, I had already bought and sold property myself (and always knew I could succeed in this profession) and secondly, the other two fields from what I could tell, generally required some sort of mandated neckwear enhanced dress code with a big fat RSVP hiding somewhere in the corporate bushes.

Truth be known, my non-written mental math skill comfort level falls somewhere between multiplying by tens and simple division so I've always been careful to surround myself with very good counters...i.e. money people. I can't really explain what a LIBOR is but I know one when I see one. And even when it was the loan du jour, I don't think I ever recommended it off the menu. Same thing with property'FLIPS'--just not my area of expertise in the world of Chicago Real Estate. Besides, that would make for a really stupid license plate on my Mini-Cooper.


Geno Petro

Monday, February 26, 2007

The New '30s'


I try to constantly evolve as a Buyers Representative and thus, continuously explore different 'urban niches' in this Midwestern prairie setting I now call home. In the past few years I have come to work with many 'middle aged' out of town buyers (as I once was myself) as well as a steady drip of suburban empty nesters wishing to 'reverse migrate' back into the city. For me at least, these groups have become part of the most exciting demographic movement in the Chicago housing market today. I'm here to tell you...50 is the new 30----or at the very least, a 40's 'Mulligan.' Like in golf...that first swing (or two) into the lake doesn't count...get it?.... Second wife's a charm, as they say. Anyway, "Bring on the Platinum Years," is my new housing mantra.

Let me take a few moments and share with you the most common 'requirements' I receive on an almost daily basis from this newly emerging demographic. If you're here on my site then you already know its all about the internet with me. Thousands of new visitors pass through these pages each month and while I haven't done the precise research I can say with much certainty that a great portion of my readers are Relocation Buyers and very few of them come from My Space. Over half of my Buy-Side transactions in 2006 came from this 'relocation' and 'move back' market. Anyway, here's the prix fixe menu I've prepared for your perusal this evening:

Heated Garage Parking is a must at whatever cost. Upwards of $40,000 per space is not unusual in these Near North neighborhoods and when it comes to secured spots for the Bimmer and E-Class, the 'more the better' is the order of the day with my typical client.

Same with the Bedroom requirements. Three plus a Den is an optimum layout for these newly urbanized 'tweener' couples. The bedrooms need not be sizable--just comfortable enough for a long weekend stay by the 'nest crashing' kids home from college or for the obligatory bi-annual visit from the folks back in Iowa. Believe me, three days in this city is enough for my parents and in-laws alike and my clients are usually quick to echo the same about their own loved ones. 75 is still the old 75 apparently. And since 21 is also the same 21--an 8x9 cubby space with a Jennifer Convertible off the living room is just fine for starters. The perfect appetizer. Three days and out. "Oh by the way...we're spending your inheritance. We're just not putting the bumper sticker on the Bimmer."

Walking Distance. My clients have a strong desire to walk everywhere and to everything. After 20 years in the suburbs, be it Naperville or Los Angeles, not having to start up the car for a coffee run or Dim Sum to go seems almost utopian---at least in an urban context. And a brisk stroll through the steel and concrete canyons of River North after dinner and drinks at MK is an oh so much hipper experience than a Friday evening power walk through the Woodfield Mall Food Court.

Ahh, the Terrace. Its so much more than a balcony and from much richer breeding stock than the simple suburban deck. Toast the Summer Regalia beneath the stars of skyscraping lights!....premium outdoor space is paramount and, almost across the board I've found, a river view trumps a lake view with this migrating crowd. (And an occasional handrolled Cuban might just be in order if the weather is fair and the Cardiologist concurs. There's a good chance he resides a few buildings away.)

Public 'greenspace' within peeing distance of Rover. While these people definitely are fond of their children, they are simply obsessed with their pets--more specifically, their dogs. Dog Walking is a cottage industry in this town. Mine gets a 1099 from me at the end of the year.

"Try and keep it under a million," one of my favorite clients recently told me. "We're moving here to work less, not more."

I sell across many markets in Chicago and in any given month I market and show listings throughout the North, South Loop and near West sides of the city. I've helped a recent college graduate buy his first condo with 103% financing and was just recently referred to a couple born in 1926 by my Mortgage Guru who also structures the majority of my deals. I like everybody! But there is something special to me about helping those who are new to this town find their housing groove. The MLS Search Engines available these days are awesome--and I believe ours is the best in Chicago--but there's just no getting around the two dimensional aspect of the typical internet drill.

And I'm especially fond and admiring both, of those 'mid-life' couples who choose to re-define themselves and their domestic situation by moving into the rush and shuffle of the city. I believe I'm cut from the same fabric as these folks and while my wife is currently experiencing her own new 20's of the 40's (I'm in trouble no matter how I put it), she takes my word for it and has come along for the ride. So you see, I know what you are looking for. And whenever possible, I do my best to keep it "under a million." Way under in most cases!

photo by alibaba

Geno Petro

Wednesday, February 21, 2007

"No Deal, Howie..."

True Story:...I was having a discussion with another Realtor this week when he mentioned to me that he had just been 'fired' by his client. The scenario followed along these lines: The young agent had identified and scheduled Saturday showings for a series of condominiums in Chicago. At the end of the showing itinerary his clients (a young couple) expressed serious interest in one particular property but needed to board a plane and fly out of town the next day. The agent promised to get 'more information' and would 'touch base' again when they returned to town the following week. As luck would have it, the condo went under contract with another buyer and another agent that very evening and was subsequently agreed upon, signed off on, and faxed to the attorneys of both parties by the end of the night--unbeknownst to the young storyteller.

When my agent friend called for a 'second showing' at the request of his clients the following week he received the bad news from the listing agent. His clients were not only dissappointed but more than a little upset and immediately fired him over the phone. He was slated to take their listing (current home) as well and this opportunity too, was lost. They felt he should have kept them 'in the running' and were also upset he didn't 'know' what the condo eventually sold for. After that story even I was unhappy just hearing it.

So here are my thoughts on the whole thing. First, as a Realtor, I never want to be overbearing but I've lost enough deals in my own career to know that I'm just not doing my clients any favors by letting them wait on a property they love. Period. It only makes sense that when one place stands out from the rest at a particular price point then it will be the most desirable to everyone who sees it and thus, be the most likely to first go under contract. I call this the 'Prettiest Girl In School Theory' for all the obvious reasons. Its my job as a Realtor to let my clients know the perfect place might very well be gone in short order and to pose the following two-part question:..."So how would you feel if you found out in a day or so that someone else got the property? And later on found out that is was purchased at a price you would have paid?"

Now in support of my colleague, its been a long, cold, slow winter season and even the best of the best listings have lingered on the market for longer than usual. And I guess if you dress a pretty girl in a snowsuit with scarves, a hat and boots then shove her out in a winter blizzard with sub-zero windchills, then one might just miss the otherwise obvious 'beauty' as they pass her on the street in January. (And then there's the whole 'inner beauty' thing as well, but that's another theory for another day.)

The other thing, and this is probably my most important point, is that as Realtors we need to let our clients know the series of events from beginning to end. I always forward a copy of the following Purchase Steps piece fairly early on in the relationship. I borrowed it from someone a few years back and rewrote to fit my own real estate marketing needs. It touches all important bases in the buying process with the possible exception of 'The Multiple Offer.' (The MO is a whole different walk in the park---and again, is fodder for another day. Now that's something to get fired over. Perfect strategy is in order to be sure, with the big MO.)

As far as 'knowing' what a subject property sold for prior to Closing (of escrow)---well, this is highly guarded knowledge. It is unethical for a listing agent to reveal or even hint at this information until it is recorded. Can you imagine the mess if a Multiple Offer was in play? I've even heard of a 'losing buyer' going around all agents involved and submitting a high bid to the seller after the negotiations were concluded, trying to get back in the deal through the back door.

Also, there is no 'in the running' in real estate--not without a submitted written contract. 'Verbal Interest' is just that...verbal and interest. The above mentioned Purchase Steps clearly shows that the initial 'written offer' is a long way from the 'final walk through.' You might as well be the first to put it in writing on your own terms and let the negotiations begin rather than wait too long and be boxed out of the deal completely. Just remember, all you agents and buyers...anything that isn't submitted on paper in a timely fashion is simply, "No deal, Howie..."

picture by tv.msn

Geno Petro

Thursday, February 15, 2007

Loft At First Sight

I never saw a Loft in person until I relocated to Chicago 12 years ago. Coming from the more traditional housing stock of the East Coast, the name alone (for me, at least......Loft...ahhhh) denoted not only the promise of a unique and hiply appointed dwelling space but a heightened state of mental being. Only the coolest of cool people lived in Lofts, I was certain. A separate breed--Loft people, more than likely. Magazine people, for sure.

And speaking of self-perception, I dared not peek too closely in the mirror back in that first blustery winter, nor into the passing panes of storefront glass as I briskly traversed the Chicago sidewalks searching for that perfect spot to hang my Kangol. I needed to drop 20 pounds quickly (by the following weekend preferrably) if I planned on choosing a Loft for my new home/lifestyle/image. Many people lose weight after a divorce but that wasn't the case with me--- and while there are many, many cool, portly people, I just wasn't one of them. Contrary to what they say on television, I look better when I'm starving to death. (But they are correct when they say that winter clothing adds an extra forty pounds in front of the camera.)

As I stared off into the condoscape of Lake Shore Drive I envisioned my future Chicago abode to be a mixture of a Fraiser Crane Seattle soundstage and Bud Fox's Wall Street Manhattan makeover (post Daryl Hannah redo after Gordon Gecko made him rich). At least half of the established Seven Deadly Sins would surely play an integral part in this new lifestyle of mine. My Housing Dream (Wish) List read as follows...(ps...I wasn't a Realtor yet):
  • Parking Spot in living room (ala the 1970's Vegas, starring Robert Urich in a red vintage Thunderbird)

  • View of the Lake (come to find out, this generally can't occur with above mentioned wish at the below mentioned pricepoint)

  • Chef's Kitchen with concrete floors/countertops and a restaurant quality refrigerator for my take-out menus (I ordered most meals out in those days)

  • Concrete columns, timber beams, and glass block everywhere

  • Bathroom in the middle

  • One sofa, one pool table, one bed, one giant media center. One fork, one spoon...

  • Private terrace with sauna and a tree

  • Under $200,000...

Well, needless to say... there was no mad rush to drop the extra divorce weight. I apparently wasn't wealthy enough to be one of the cool Loft people. And as one impatient, downtown Realtor was quick to point out (and I use his quote myself whenever the moment calls for it),... "Face it. You can't even get a really good Ferrari for $200,000..."

I personally don't believe this, though. There is an abundance of condominiums in and around downtown Chicago at the $200,000 pricepoint... 725 to be exact as of this writing. I just don't think any of them have a sauna and a tree on the terrace (although many of them do have a view of the Lake).

I never did buy a Loft and I'm fairly certain now that I never will---my wife won't let me. She'd never go for a bathroom in the middle of anything unless it was a Four Seasons. And although my present pricepoint is a multitude of what I previously stated, my only present sinning is of the least deadly variety. I still love the Loft, though. It's just a shame we couldn't work things out between us. The timing was all wrong. The stars and Moon, or vice versa, were all out of alignment. And although it wasn't 'meant to be' for me, I live vicariously through the people I sell them to. (dangling preposition, I know)

I ended up renting a Studio Apartment with a view of the Lake back in 1995. I soon thereafter upgraded to a One-Bedroom in the same building on a higher floor before eventually changing neighborhoods completely and opting for a series of Turn of the Century, Post Fire/Cow/War vintage Flats throughout the northern sections of the city. I now reside, quite happily mind you, in a sensible Lincoln Park Duplex with outdoor parking, a fully stocked pantry, double door refrigerator, and bathrooms in all the traditional places--I just don't look too closely into any of the mirrors.

photo by baanyindee

Geno Petro

Tuesday, February 13, 2007

Chicago Market Trend Reports

Each week I publish detailed market research reports for many Chicago neighborhoods. The charts below always reflect the current market. Bookmark this page to keep an eye on the real estate trends in your neighborhood.

If you'd like to receive the detailed reports, just contact me
and you can have the latest local details every week!


Chicago Near North Side Real Estate Market (60610)


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60610 Market Update Report




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Chicago Lakeview Real Estate Market (60657)


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60657 Market Update Report




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Chicago Lincoln Park Real Estate Market (60614)


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60614 Market Update Report


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Chicago Wicker Park Real Estate Market (60622)


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60622 Market Update Report




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Chicago Uptown Real Estate Market (60613)


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60613 Market Update Report



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Chicago Edgewater Real Estate Market (60640)


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60640 Market Update Report


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measures!

Chicago Bucktown Real Estate Market (60647)


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60647 Market Update Report



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Geno Petro

Thursday, February 08, 2007

Old Town City Living

1421 N Halsted St Unit 3N

Chicago, IL 60622
2 Bedroom Condo
offered at $299,900
Year Built
2001
Sq Footage 1,100+

2 Bedrooms
1 Full Jack & Jill Bathroom (Double Entry)
1 Uncovered Parking Spaces
Maintenance: $171 Per Month
Taxes: $3227 Per Year

DESCRIPTION

Put it on your Old Town, 2 Bed showing list. This 1150+ sq ft Condo with a super smart living design is just a quick jog to Lincoln Park shopping, The Steppenwolf Theatre, and the heartbeat of Near North Chicago. Lovely city unit has oak floors, a separate space for dining, gas fireplace with hutch mantle for flatscreen media, do laundry in your unit, Jack & Jill Master bath has double vanity bowls and double entry. Enjoy the cityscape from a private 5x13 walk-out and park with ease in this North Village complex. Immediate Occupancy.


PROPERTY FEATURES

Central A/C
Central heat
Fireplace
Walk-in closet
Hardwood floor
Tile floor
Living room
Dining room
Dishwasher
Refrigerator
Stove/Oven
Microwave
Washer
Dryer
Balcony, Deck, or Patio
Private Parking Included

BROKER CONTACT INFO:

Geno Petro
Chicago Home Estates
gpetro@chemail.com
773-975-2130
For sale by agent/broker
Equal Opportunity Housing


Geno Petro

Monday, February 05, 2007

Stay In Shape...(and keep your cool)


I am not without my own personal demons and shortcomings mind you, so I think I can speak freely. I never was a supermodel or even a regular model (well, maybe a role model but quite possibly only to, in the words of a former coach, serve as a 'bad example') but when I knew that all eyes were upon me, I made certain to clean up real good and bring my best game. And when it became 100% evident that a career in professional sports, film acting, or music were off the table for good, I did what many Liberal Arts majors with advanced degrees do---I entered the arena of Professional Sales instead.

After 25 continuous years without a guaranteed salary I can say with great certainty that, although not as glamorous, Sales is indeed a profession. And while it may not be the 'oldest profession' I would guess that it provided at least some of the 'start up captial' for the latter back in the original day. And for those of us who continue down this more 'reputable path' of the former, it is to be sure, equal parts Art and Science.

I try and call my parents back East at least once a week if for no other reason than to hear their voices and find out about the traffic and the weather in Chalfont, PA. Even though they are both fast approaching 80 years on this Earth (and I myself, am on the north side of 50) they still worry about me. They think I should have become a teacher in a nice school district or taken the Civil Servants exam back when I still had a full life ahead of me. My father worries that I may never sell a house again (thank you media) and my mother would not mind it a bit if I were to move back in with them, wife and all. So you can understand why I don't mind talking jet streams, wind chill and gridlock during these weekly chats. I remind them that I consistently strive to produce a million or two a month in volume even during the slower cycles but this apparently is no consolation to my parents. They love me and wish I had a regular salary. Thank God I finally met a 'nice girl.'


An old mentor of mine once whispered in my ear as I was about to pick up the phone to set my first sales appointment back in the 1980s, "Some sales people have 20 years experience. Some have the same one year experience, 20 times. Stay in shape and keep developing. Don't keep repeating your first year over and over. And lose the 'Sales Talk.' It's a Profession, not a car lot..." or something like that. Oh yeah, "...and keep your cool. The best Sales Professionals are very cool."

I made $30,000 that first year and won a company trip to someplace in West Virginia. (Then they made me a Manager and I took my first pay cut.) I figured if I couldn't be a running back for the Steelers, or act in a Scorsese film, or play guitar in a 1970's rock band (I went bald at a young age), then I was left only with Teaching, Civil Service, or Sales as possible career paths. (The Priesthood had been ruled out years earlier for all the obvious reasons). So I did what any 'Boomer' era, middle class, first born male would do---I went against my parents' wishes and chose Sales. Option three.

Today this translates into Professional Realtor and although it occasionally pains me to hear what 'new' sales ideas come out of the 'mouths of babes,' I'm always a little tickled when I watch a young agent try and make his or her own way in this business and am silently delighted when I see one of them succeed. Their enthusiasm reminds me to 'stay in shape' and, (since one never knows when a camera might pointed one's way)...to 'keep cool.' As our business moves more and more towards consumer transparency, the Professional Realtor can ill afford to be caught in an unflattering light. I've witnessed it on occasion and believe me folks... it ain't pretty. It's like catching the worst moments of a very bad day in the afore mentioned 'first year,' for the twentieth time,... on film.

tyra banks photos lifted from my refrigerator door...

Geno Petro

Thursday, February 01, 2007

Changes On My Site...

Well, I finally completed my 'transition' over to the newest version of Blogger today. I only kicked my CPU twice before my web guy gently reminded me I was rebooting incorrectly---again. Anyway, as in real life there is good news and bad news. Bad news first....(remember my saying: "Even a half-empty glass is very desirable to a thirsty man."---my own retort to the overchanted 'half full/half empty' glass PMA mantra):
I lost a Comment Section. I hate it but I had to choose. Previous to the transition I had figured out a way to have two Comment sections; one that posted comments in the sidebar (Haloscan) for you guys and another for my responses back to you (Blogger). The Blogger Comment section also allowed anyone to leave lengthy and repeated correspondance if they so desired without eating up limited sidebar space. In turn, I only responded to comments in that section whether it was Blogger or Haloscan. So that's gone along with the comments of anyone who left their literal '2 cents' over the months since I launched my site. Sorry. Looking back, it was pretty confusing anyway. Continue to comment as you wish although sidebar space limits much response, if any, on my part. Now the good news:

I'm adding a real time Market Analysis of Chicago's Northside
. This nifty visual and printable graph report is the 'brainchild' of Mike Simonsen (Altos) and was introduced to me by Pat Kitano. Both are based out of San Francisco. The 'Single Family Home Market Stats' will be rolled out on this Blog by next week. Real Estate trends from Andersonville to the Gold Coast and west to Bucktown will be flashing in my sidebar soon so you can sort your reports by Zip Code. Very cool. It's not linking yet but LOOK TO YOUR RIGHT FOR A PREVIEW------>

So to sum it up, comment as you wish but my comment back will either be one sentence or in an e-mail; look for the dynamic new Altos graphic in my sidebar; and the new and improved Blogger better be new and improved or the electronic police will be serving me with a cease and desist.


image by a2computers

Geno Petro