Consumers wish to buy into the dream that helps define their domestic existence in a global city such as Chicago. They want 'Neighborhood' first---the cafes, the boutiques, the galleries, taxis in less than a minute. They don't care about the actual balcony. They care about raising a champagne glass into the air with a loved one outside their living room, 40 stories in the sky overlooking Lake Michigan on that first mild evening in April---which in case you haven't figured out, is another way of saying the unit has a balcony.
The types of people who move to, or stay in downtown Chicago do so because the neighborhood in which they choose to live is an extension of themselves; the Gold Coast Chic, West Loop Trader, and yes...even Lincoln Park Trixie are but a few local examples of these 'types.' Now, if someone would just let their Realtors in on the secret.
2br/2bth, w/great city views, balcony, tastefully decorated, open kitchen w/ge profile ss appliances, granite counters, newer cabinetry; marble baths w/ double sinks. Side-by-side washer/ dryer. Parking space for sale $50k.
Majestic Lake and City views pop from three exposures in the heart of Chicago's finest neighborhood--two king-sized bedrooms w/professionally organized closets, wetbar, frnch drs, hardwoods, marble spa, Chefs kit and tree-top terrace complete this perfect Astor Place home. Martinis at Gibsons, fireworks at home!
My unit clearly sounded better than it actually showed as the appliances were a little dated and the cabinets a little worn but I only needed one buyer with a dream or at the very least, an open mind. And anyway,beauty is subjective...right? And who isn't a 'Chef' these days. He fell in love with it the second he walked through the door. When I turned around to speak I noticed he wasn't even looking at the kitchen...he was staring out at the sailboats on the lake.
photo by gb.inmage