The Promo Sapien

The Promo Sapien is a direct descendant of the more popular and easily recognizable species known as the Homo Sapien--latin meaning: "wise or knowing man {or woman}." The PS, while similar in many ways to the HS, is generally a more smiley yet slightly condescending sort of creature who, in recent years, migrated en masse to the real estate business and enjoyed fleeting success until Global Warming and Web 2.0 set in and all the remaining unlicensed regular Sapiens learned how to find properties on their own on Zillow. They usually can be spotted these days in Starbucks with Blackberry in hand and Bluetooth in ear somewhere between the moms and the toddlers. At least, that's where you can usually find me.

This social glacier calving, as it were, spawned yet another subspecies, the Self-Promo Sapien--Chicago meaning: "any Realtor who constantly professes his or her superiority over any other qualified but less self-promoting PS as well as all HSes in general--and can be found on most any page of Chicago Agent Magazine (or any other industry ledger that will publish a 'Feature Article' if enough accompanying ad space is purchased), sic." And again, that's where you might one day find me as well, if someone can ever convince me it's worth the advertising ruble.

But for now I think not. The truth is, if no one else is offering up the accolades, I don't feel the need to make that superlative declaration myself. Now I will publish all compliments and 'attaboys' in my sidebar on the right; verbatim, referenced of course, and unsolicited all-- but I am not inclined to utter the words of praise myself, to be set apart from and above, all other PSes and SPSes with a Blackberry and an earpiece. Besides, the best Realtors in this town have already switched over to iPhone...



Geno Petro




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